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Privacy Policy

Effective Date: Feb. 20, 2026

Balanced Logistics (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, balancedlogisticsnc.com.

Information We Collect

We may collect the following types of information:

 
Personal Information

 

We may collect:

  • Name

  • Company name

  • Email address

  • Phone number

  • Shipment details

  • Pickup and delivery addresses

  • Billing information

  • Any information voluntarily submitted through forms

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Automatically Collected Information

 

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Date and time of visit

  • Time spent on site

  • Referring website

 

This information is collected through cookies and analytics tools.

How We Use Your Information

We use your information to:

  • ​Respond to inquiries

  • Provide quotes and transportation services

  • Communicate shipment updates

  • Share tracking links (including Motive ELD tracking access when applicable)

  • Improve our website and services

  • Maintain safety and regulatory compliance

  • Prevent fraud and unauthorized activity

 

We do not sell your personal information.

Tracking & Shipment Visibility

For active shipments, we may provide tracking access using third-party telematics systems such as Motive ELD.

 

Tracking links may show:

  • Vehicle location

  • Shipment progress

  • Estimated arrival time

 

Tracking access is provided only for the duration of active shipments.

SMS Communication Disclosure

Balanced Logistics may communicate with customers, brokers, and drivers via SMS (text message) for operational purposes, including:

  • Dispatch updates

  • Pickup confirmations

  • Delivery confirmations

  • Appointment scheduling

  • Shipment status notifications

 

By providing your phone number, you consent to receive operational SMS communications related to freight services.

 

Message and data rates may apply.

 

You may opt out at any time by replying STOP to a message or by contacting us directly.

 

We do not send marketing text messages without express written consent.

TCPA Compliance

Balanced Logistics complies with the Telephone Consumer Protection Act (TCPA).

We:

  • Do not use automated dialing systems for marketing without express written consent

  • Do not send unsolicited marketing text messages

  • Only send SMS communications related to operational freight services unless separately authorized

 

Providing your phone number constitutes consent to receive service-related communications.

Cookies & Analytics

We may use cookies and analytics tools (such as Google Analytics) to:

  • Analyze website performance

  • Improve user experience

  • Monitor traffic patterns

 

You may disable cookies through your browser settings.

California Consumer Privacy Act (CCPA) Right

If you are a California resident, you may have the right to:

  • Request disclosure of personal information collected

  • Request deletion of personal information (subject to legal retention requirements)

  • Request information regarding data sharing practices

 

Balanced Logistics does not sell personal information.

 

To submit a CCPA request, contact us at:

Email: contact@balancedlogisticsnc.com
Phone: 704.612.6577

 

We will respond within the timeframe required by law.

Data Retention

We retain information:

  • As required to fulfill transportation services

  • For accounting and compliance purposes

  • As required by federal transportation regulations

 

Certain freight-related records may be retained in accordance with FMCSA and DOT regulations.

Data Security

We implement reasonable security measures, including:

  • Secure website hosting

  • Encrypted form submissions

  • Limited access to sensitive information

  • Operational data protection procedures

 

However, no method of transmission over the Internet is 100% secure.

Data Breach Notification

In the event of a data breach involving personal information, Balanced Logistics will:

  • Investigate the scope and impact

  • Take reasonable corrective action

  • Notify affected individuals as required by applicable state and federal laws

  • Comply with all legal reporting obligations

Information Sharing

We may share information only when necessary to:

  • Provide transportation services

  • Comply with legal requirements

  • Respond to lawful requests

  • Protect company rights and safety

 

We do not sell, rent, or trade personal information.

Third-Party Services

We may use third-party service providers, including:

  • Telematics providers (e.g., Motive)

  • Email service platforms

  • Insurance providers

  • Payment processors

 

We are not responsible for third-party privacy practices.

Children's Privacy

Our services are intended for business and commercial use. We do not knowingly collect information from individuals under 18 years of age.

Policy Updates

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Contact Information

If you have questions about this Privacy Policy, please contact:

Balanced Logistics
525 N. Tryon St., Suite 1600

Charlotte, NC 28202
Phone: 704.612.6577
Email: contact@balancedlogisticsnc.com

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